Podcasts Archive - Brilliant Brands®

brilliant brands®
show with Justin Keller

a no-fluff conversation to help you engage your church with the right marketing and branding

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Extra Consideration: 3 Components For Creating Buy-in
latest episode: ep17

Extra Consideration: 3 Components For Creating Buy-in

You can have the most amazing, the largest, and the most inspiring vision, but if you can’t create mass buy-in; your vision will be merely a dream. In this episode, I talk about three basic components that are vital for creating mass buy-in. I give you a simple example by showing you how Apple created buy-in with their iPods and trumped other competitors who had already put mp3 players in the market.

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Ep.16

The problem with using vision to build your brand

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Ep.15

4 Ways to not overpromise and under deliver

Q&A Episode

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Ep.14

Extra Consideration: Leading change by leading up

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Ep.13

Leading Change

Interview with Tyler Reagin

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Ep.12

Why Mission Statement Don’t Belong In Marketing

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Ep.10

False expectations in your branding

Extra Consideration

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Ep.09

Building a brand on help, not hype

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Ep.08

How to get buy-in from leadership for your rebrand

Q&A Episode

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Ep.07

Rethinking Creativity

Interview with Jonathan Malm

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Ep.06

Defining purpose before you rebrand (Q&A Episode)

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Ep.05

Backing up your promises

Extra consideration

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Ep.04

Building a brand on promises, not hype

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Ep.02

Why I’m not giving up on churches

my journey to finding my untold brilliance

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