brilliant brands®
show with Justin Keller

a no-fluff conversation to help you engage your church with the right marketing and branding

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latest episode: ep17

Extra Consideration: 3 Components For Creating Buy-in

You can have the most amazing, the largest, and the most inspiring vision, but if you can’t create mass buy-in; your vision will be merely a dream. In this episode, I talk about three basic components that are vital for creating mass buy-in. I give you a simple example by showing you how Apple created buy-in with their iPods and trumped other competitors who had already put mp3 players in the market.

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