brilliant brands®
show with Justin Keller

a no-fluff conversation to help you engage your church with the right marketing and branding

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latest episode: ep17

Extra Consideration: 3 Components For Creating Buy-in

You can have the most amazing, the largest, and the most inspiring vision, but if you can’t create mass buy-in; your vision will be merely a dream. In this episode, I talk about three basic components that are vital for creating mass buy-in. I give you a simple example by showing you how Apple created buy-in with their iPods and trumped other competitors who had already put mp3 players in the market.

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Ep.16

a no-fluff conversation to help you engage your church with the right marketing and branding

Extra Consideration: 3 Components For Creating Buy-in

The problem with using vision to build your brand

4 Ways to not overpromise and under deliver

Extra Consideration: Leading change by leading up

Leading Change

Why Mission Statement Don’t Belong In Marketing

Culture is king

False expectations in your branding

Building a brand on help, not hype

How to get buy-in from leadership for your rebrand

Rethinking Creativity

Defining purpose before you rebrand (Q&A Episode)

Backing up your promises

Building a brand on promises, not hype

Defining what a brand is

Why I’m not giving up on churches

Not For Everyone