Defining what a brand is - Brilliant Brands®

brilliant brands®
show with Justin Keller

Ep.03

Defining what a brand is

Asset 1

inside this episode

A new way of thinking about your brand

In this episode, I help you understand what the true definition of the word “brand.” Depending on who you ask, the definition of branding will vary from person to person. And if you’re a church, it’s never been more important that you understand what a brand is, and how it goes far beyond your logo and website. I give you an example of how Radio Shack missed the mark on defining their brand, and I help you make it easier to measure how well your brand is doing.

application

the big ideas from this episode

1

Your logo isn't your brand

Your logo is only a part of your brand. There are five components to every brand, and your brand visuals are only one part.

2

Intentions have to match actions

Radio Shack died trying to redefine themselves with a name, but they weren't willing to change the brand experience.

3

Perceptions matter

What your audience is saying about you defines who your brand is and what they are telling others about you.

4

Feedback matters

No one loves hearing negative feedback, but if you know what people are saying, you can leverage that to your advantage.

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