show with Justin Keller
False expectations in your branding
inside this episode
Integrity in your promotions
What do the Bachelor and online dating have in common with the way we sometimes build our brands as churches? You’ll find out in this episode as I go further on rule number three for building a brilliant brand from the previous episode. On this episode, I talk about how building a brand on hype sets false expectations for your audience and the danger of seducing our audience with short-term buzz.
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