False expectations in your branding - Brilliant Brands®

brilliant brands®
show with Justin Keller


False expectations in your branding

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Integrity in your promotions

What do the Bachelor and online dating have in common with the way we sometimes build our brands as churches? You’ll find out in this episode as I go further on rule number three for building a brilliant brand from the previous episode.  On this episode, I talk about how building a brand on hype sets false expectations for your audience and the danger of seducing our audience with short-term buzz.

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