Backing up your promises - Brilliant Brands® Show

brilliant brands®
show with Justin Keller


Backing up your promises

Extra consideration

Asset 1

inside this episode

What churches can learn from Nordstroms

In this episode, I go beyond brilliant brands rule number 2: “If it doesn’t live everywhere, it doesn’t live anywhere,” where I talked about how you need to build a brand on promises and not on aspirations. But I wanted to help show you a practical example of what it looks like to make and keep your brand promises. In this episode, I use a real experience that I had with Nordstroms to help you think through what it means to back up what you say and build a brand on promises kept.

submit your question to be featured on the show and get a free copy of Justin’s book, Rebel Brands.

submit a question