show with Justin Keller
Backing up your promises
inside this episode
What churches can learn from Nordstroms
In this episode, I go beyond brilliant brands rule number 2: “If it doesn’t live everywhere, it doesn’t live anywhere,” where I talked about how you need to build a brand on promises and not on aspirations. But I wanted to help show you a practical example of what it looks like to make and keep your brand promises. In this episode, I use a real experience that I had with Nordstroms to help you think through what it means to back up what you say and build a brand on promises kept.
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