The problem with using vision to build your brand - Brilliant Brands®

brilliant brands®
show with Justin Keller

Ep.16

The problem with using vision to build your brand

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inside this episode

Rethinking the priority of vision

You’ve heard these words before, “It’s just not our vision.” Those infamous words have become a staple metric for how organizations decide what the right strategic move is for their church. But in this episode, I challenge your thoughts on the priority that vision should, or should not, have when it comes to building your brand. I’ll unpack the four problems that are a result of leading with vision, and not with promises kept. And I’ll give you a real brand example with how Amazon accomplishes vision one right decision at a time.

application

the big ideas from this episode

1

Promises kept trump vision

A big vision without follow through is just a lofty dream. You must build on promises kept.

2

Vision still matters

Vision is important, but it doesn't have the power to accomplish without action.

3

Lofty or generic

When vision is too lofty, or too generic, you have no belief and no accountability.

4

Not everyone can keep up

Most of the executors of your vision just need slices, not the whole vision.

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