Resources Archive - Brilliant Brands®

brilliant brands® resources

resources to lead, communicate, and create

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Second First Impressions: Deciding if a rebrand is right for you

What does it take to stay alive after you’ve already launched your brand? Well, you’ll be surprised when you find out that it’s not as hard as you think. But, it does take work. And it takes a commitment to your brand.

Rebel Brands: 10 New rules for building Brilliant Brands®

Rebel Brands is all about protecting your foundation, building on promises, and helping your organization reach maximum effectiveness. Your brand doesn’t have to settle for good, or even great – you must fight for your brand’s brilliance.